Welcome to JP BrandPlus: Your Gateway to Global Success in the Equine Industry

Jutta Putz
3 min readSep 24, 2024

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Jutta Putz — JP BrandPlus

At JP BrandPlus, we are transforming the equine consulting landscape by offering specialized services to empower equine businesses worldwide. Whether you’re an international company seeking to enter the U.S. market or a U.S.-based business looking to expand globally, JP BrandPlus is your trusted partner for strategic guidance and market success. We work with global organizations, associations, and governments, providing strategic insights that drive growth and innovation across the equine industry.

About JP BrandPlus

Founded by Jutta Putz, an expert in equine branding and business development, JP BrandPlus blends extensive industry knowledge with innovative strategies designed to elevate your business to the next level. Our mission is simple: to help equine businesses thrive in today’s competitive marketplace by facilitating seamless market entry and global expansion.

With our deep understanding of the equine sector and a passion for helping businesses succeed, we provide tailored consulting solutions that align with your unique needs, helping you overcome challenges and unlock new opportunities in domestic and international markets.

Our Core Services

At JP BrandPlus, we offer a comprehensive suite of services designed to ensure that your equine business not only competes but thrives on a global scale:

1. Market Entry Strategies

For international equine businesses looking to break into the U.S. market, we provide the expertise needed to navigate regulatory complexities, cultural nuances, and market positioning. We help you tailor your brand for American audiences while maintaining your authenticity and competitive edge.

2. Global Expansion Support

If you’re a U.S.-based equine business with aspirations of expanding internationally, JP BrandPlus offers strategic consulting to ensure a smooth transition into new markets. From market research to localization strategies, we guide you through each step of the expansion process, helping you identify opportunities and mitigate risks.

3. Business Development Services

Business development is at the heart of everything we do. JP BrandPlus provides end-to-end support, including branding, market analysis, and operational efficiency, specifically tailored to the equine industry. We work with you to craft compelling brand narratives and identify strategies that foster growth and customer engagement.

4. Equine Innovation Hub

[Omitted at this time but intended for future mention]

Why JP BrandPlus?

JP BrandPlus stands out because we are a global team that understands the complexities of the entire equine industry, from breeding and training to innovations in equine health and care across all disciplines. Our team combines Austrian precision with Kentucky’s deep-rooted horse country expertise, delivering innovative strategies that reflect both global and local market insights.

- Tailored Solutions: We know that no two businesses are the same. That’s why we take the time to understand your specific goals and create strategies that align with your vision.

- Global Reach: With a global network of partners and industry experts, JP BrandPlus is uniquely positioned to help businesses bridge gaps between local markets and the broader international equine community.

- Proven Expertise: Our team has worked with leading names in the equine industry, helping them expand into new markets and secure their positions as market leaders.

Client Success Stories

Our clients have experienced incredible results through their partnerships with JP BrandPlus. From facilitating key investments to forming strategic partnerships, we’ve helped equine businesses around the world scale and succeed.

One such success story involves a U.S.-based company looking to expand its market reach internationally. With JP BrandPlus’s guidance, they successfully navigated entry into the European market, forming strategic partnerships and significantly increasing their revenue streams.

Join the JP BrandPlus Journey

At JP BrandPlus, we believe in the power of authentic branding and smart business development strategies to open new doors for equine businesses. We are more than just consultants — we are partners in your success, committed to guiding you through the complexities of domestic growth and international expansion.

Whether you’re an established player in the equine industry looking to tap into new markets or an international company aiming to enter the U.S. equine sector, JP BrandPlus is here to help.

Let’s connect and explore how we can support your vision for sustainable growth, innovation, and success in today’s ever-evolving equine marketplace.

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Jutta Putz
Jutta Putz

Written by Jutta Putz

Global Equine Consultant | Founder of JP BrandPlus | Driving Growth for US & International Businesses

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